Data Visualization
Positioning Gap Map
A competitive positioning map plots crowded alternatives, then circles the open gap where a product can stand apart.
Use cases
- —Explain a product's open market position
- —Show why competitors cluster in the same category
- —Teach differentiation with two positioning axes
Tags
positioningmarket mapcompetitive mapperceptual mapstrategymarketingproductstartupquadrantscatter plotgap analysisdifferentiationcategory designbusinessnumber planeexplainer2x2matrixdecision mapsmart diagram
Palette
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